Suits Steals the Show
Last week, Nielsen reported a staggering 45 billion minutes viewed of the legal drama since its Netflix debut in June. Despite a slow decline in viewership since September, Suits stood tall as the most-streamed title in October.
Unraveling Grey's Anatomy and The Fall Of The House Of Usher
In second place was Grey’s Anatomy, experiencing an unexplained resurgence in September and October. Surprisingly, "The Fall Of The House Of Usher" secured the fourth spot in October, despite premiering midway through the month.
Netflix's Dominance
Streaming usage held steady, comprising over 36% of TV usage in October, with Netflix contributing eight of the top 10 titles. However, Netflix's overall share slightly declined to 5.6% for the month.
Disney+ Emerges
Disney+ claimed its space with two titles, Bluey and Elemental, making up a 1.9% share of TV usage.
Prime Video's Triumph
Thanks to Thursday Night Football, Prime Video maintained its 3.6% share of TV usage, a personal best achieved in September.
Broadcast TV's Surprise Surge
Despite the ongoing strikes affecting scripted content, broadcast TV witnessed a 9.4% growth, driven by sports programming. This surge continued in October, marking the genre's largest share since January.
Cable's Modest Rise
Cable viewership edged up in October, fueled by sports and news, but it still recorded its smallest share of TV usage at 29.5%.
The October Landscape
Overall TV usage saw a 2% increase from September, with broadcast TV comprising 24.6% of total TV usage. However, despite monthly growth, broadcast TV is down by 5.6% in year-over-year viewing.
FAQs:
Q1: Why did Suits maintain its streaming dominance despite declining viewership?
A1: Suits' consistent popularity since June and its loyal fan base contributed to its sustained dominance.
Q2: What caused the unexpected resurgence of Grey's Anatomy in September and October?
A2: The exact reason remains unexplained, possibly indicating the show's enduring appeal.
Q3: How did broadcast TV experience growth despite the lack of new scripted content?
A3: The surge was primarily fueled by a remarkable 360% viewership increase in the sports programming genre in September.
Conclusion:
In the ever-evolving landscape of TV streaming, October showcased the enduring reign of Suits, surprising resurgences, and the unexpected growth of broadcast TV. As we navigate through these trends, it's evident that viewer preferences continue to shape the industry, promising exciting developments in the months to come.
